Top Beauty Trends of 2023

Sustainable Beauty Products

Sustainable beauty is a growing trend, with more consumers seeking eco-friendly and cruelty-free cosmetic options. Brands like Ecoalf are leading the way, launching eco-friendly beauty lines with zero-plastic packaging and water-free products. These conscious choices promote a healthier, safer, and eco-friendly beauty routine.

Streamlining Your Beauty Routine

To create a sustainable beauty routine, consider streamlining your products, choosing natural and organic ingredients, and opting for recyclable or biodegradable packaging. DIY beauty recipes, conserving water, and recycling beauty product packaging can also contribute to a more sustainable routine.

Industry Growth and Opportunities

The cosmetics ODM market is projected to reach US$13,460.7 million in 2023, with sales increasing at a CAGR of 5.6%. Personalized cosmetics and clean, sustainable beauty offer unique opportunities for market players. By incorporating sustainable ingredients, environmentally friendly packaging, and ethical sourcing practices, companies can capitalize on this growing trend.

Social media and influencer marketing provide additional opportunities for collaboration with beauty influencers and direct engagement with consumers.


Eco-Friendly Innovations

Key players in the cosmetics industry are focusing on eco-friendly materials, such as biodegradable packaging and plant-derived ingredients. Examples of environmentally friendly cosmetics innovations include ATTITUDE’s Oceanly collection, featuring plastic-free, biodegradable, EWG VERIFIED solid makeup products, and LG Chem’s collaboration with COSMAX to develop eco-friendly cosmetic containers using recycled plastic materials.

The push towards sustainable beauty products opens up opportunities for companies to develop new products, technologies, and processes that minimize harm to the planet and consumers’ health.

Natural Ingredients and Multi-Tasking Skincare

Australian beauty brands are known for being cruelty-free, based on botanical ingredients, and made with sustainably-sourced products. They often target multi-tasking skincare that provides sun protection, deep cleansing, exfoliation, and moisturizing. Key natural ingredients for skincare include Vitamin C, Tea Tree Oil, Birch Juice, Yuzu fruit, Ginseng, and Rice water, offering benefits such as nourishment, anti-aging, skin-brightening, acne prevention, and wrinkle prevention.

Makeup products with SPF simplify suncare and encourage regular use throughout the year. Brands like Seed to Skin focus on ingredients grown on their own land, offering efficacious and environmentally friendly products like the Divine Cleanse balm cleanser.

Embracing sustainable beauty products not only benefits the environment but also supports a healthier and more eco-conscious lifestyle.

Personalized Skincare

Personalized skincare is taking the beauty world by storm. This innovative trend focuses on understanding a client’s skin type and needs to create customized skincare routines and products. With the help of advanced technology, companies can now offer tailored treatments that cater to individual preferences and concerns.

One example of this trend is Oasis by Belle Facce in South Haven, which allows customers to create their own organic skincare products, such as bath soaks and face masks. This approach ensures that clients receive products that are specifically designed for their unique skin requirements. Visit their website to learn more about their offerings.

The use of artificial intelligence (AI) and augmented reality (AR) technology is also enhancing the skincare experience. Perfect Corp.’s AI-powered skincare technology can identify up to 14 major skin concerns, providing accurate skincare analysis for tailored shopping. This enables skincare providers to offer reliable, cost-effective skin analysis solutions and personalized products and advice to customers.

The global Next-Generation Personalized Beauty Market is expected to reach $143.


6 million by 2030, experiencing a compound annual growth rate (CAGR) of 15.3% during 2022-2030. This growth is driven by increasing consumer awareness of skin conditions and the demand for tailored treatments.

Companies are partnering and strategizing to diversify their personalized beauty product offerings. For example, OurX, a platform for customized haircare routines, and PROVEN Skincare, which developed a personalized manufacturing method, demonstrate the expansion in personalized care.

Researchers in the skincare industry are exploring new ingredients with biocompatibility and proven efficacy, such as hyaluronic acid, phytoextracts, vitamins, antioxidants, AHAs, and probiotics. Advances in probiotics, genobiotics, amino acids, peptides, coenzyme Q10, botanical and marine ingredients, and vitamins are under exploration for improving skincare products.

Sustainability is also a key focus in the future of personalized skincare. Companies are adopting biotechnology and fermentation processes that maintain efficacy while using plant, microbiological, or cellular-based ingredients. They are also leveraging technology licensing and partnerships with research institutes for ingredient development, bridging the gap between science and traditional medicine.

In the next five years, the cosmetics ingredients sector is expected to become more digitized and personalized, with technology and digitalization playing a crucial role in delivering exemplary skincare. Embracing personalized skincare not only caters to individual needs but also paves the way for a more sustainable and innovative beauty industry.

At-Home Beauty Devices

The world of beauty is constantly evolving, and one of the most significant trends in recent years has been the rise of at-home beauty devices. These innovative tools allow individuals to achieve professional-caliber treatments in the comfort of their own homes, saving time, offering privacy, and reducing reliance on salon visits.

Technological Advancements Drive Growth

The global Beauty Devices market is expected to grow from USD 62,630 million in 2022 to USD 179,080 million by 2029, at a CAGR of 16.0% during the forecast period 2023-2029. Driving factors for this growth include rising at-home beauty treatment demand, technological advancements, consumer awareness, social media marketing, and customizable treatments to individual needs. source

Popular At-Home Beauty Devices

Some popular beauty devices include the Solawave wand for LED and microcurrent treatment, compact teeth whitening devices, high-tech hair tools, and skin-smoothing and acne-clearing devices. At-home skincare tools, such as cleansing brushes and LED light masks, offer spa-grade results. For example, the Theraface Pro is an 8-in-1 skincare device providing cleansing, facial massage, LED light treatments, and microcurrent therapy.


The Solawave Red Light Therapy Wand is a pocket-size skincare product combining red light therapy, therapeutic warming, microcurrents, and an ultra-hydrating serum.

Benefits of At-Home Beauty Devices

Using beauty tools at home can provide numerous benefits, such as reduced muscle tension, increased circulation, healthier skin, and reduced wrinkles. These devices are not limited to skincare; the Beauty Tools Market, which is expected to reach USD 159.89 billion by 2029 at a CAGR of 11.71%, also covers nail care tools, such as nail clippers, nail extensions, manicure & pedicure kits, and UV LED lamps.

At-Home Treatments for Acne and Haircare

Acne and pimples can be caused by various factors, and at-home treatments like high-frequency devices, LED light therapy masks, and derma rollers for micro-needling can help. Good skincare habits, such as cleansing, exfoliating, and using non-comedogenic hair and skincare products, are also essential.

Innovative haircare tools like laser hair restoration combs can stimulate hair growth and improve hair thickness and density. A high-quality hairbrush with proper bristles can distribute natural oils evenly, reducing frizz and breakage.

With the continuous growth and innovation in the at-home beauty devices market, achieving professional results at home has never been more accessible.


Embracing the skinimalism trend has become increasingly popular, as more people seek to simplify their beauty routines. This minimalist approach to makeup and skincare emphasizes using fewer, targeted products without sacrificing benefits. The pandemic played a significant role in the rise of skinimalism, as people spent more time indoors and reduced their skincare and makeup routines.

Why Skinimalism?

Using excessive products or combining incompatible ingredients can damage the skin’s protective layer, worsen existing conditions, cause inflammation, and lead to allergic reactions. Experts suggest a core group of approximately eight daily products, including a cleanser, toner, serum, and moisturizer for both morning and night.

Serums should be chosen wisely, with morning serums focusing on protection and evening serums targeting skin repair and collagen production. A minimalist skincare routine should include a gentle cleanser, an active serum, a moisturizer or oil, and SPF or moisturizer with SPF.

To see results, it is essential to give skincare products time to work, usually expecting improvements after six weeks of consistent use. Non-invasive treatments available at aesthetic clinics can complement a minimalist skincare approach. A holistic approach to skin health, including proper diet, exercise, and sleep, can significantly improve skin appearance.


Minimalist Makeup

Minimalist makeup routines, such as the “no-makeup” makeup look, have gained popularity, emphasizing natural beauty. Brands like Merit Beauty and Rile and Gryt offer minimalist makeup and skincare products suitable for various age groups.

The goal of minimalism in makeup and skincare is to find a simple, impactful routine that serves the user’s unique needs without adding unnecessary complexity. Resetting routines and focusing on clean, natural ingredients can improve skin health and reduce stress on the skin. Achieving simplified skincare routines involves consistency, using essential products, and targeting specific skin concerns effectively.

Embrace skinimalism and discover the benefits of a simplified beauty routine that not only saves time but also promotes healthier, more radiant skin.

Inclusive Beauty

Inclusive beauty is all about celebrating diversity and ensuring that everyone feels seen and represented in the world of cosmetics. This trend focuses on creating products and services that cater to all skin tones and types, making beauty accessible for everyone.

Breaking Barriers in the Industry

Companies like Apex Studios are leading the way by offering inclusive beauty services, focusing on diverse representation and products for all skin tones and types. Similarly, the Inclusive Beauty Accelerator program by BASF and StitchCrew aims to create innovative and inclusive products in the personal care and beauty space. Finalists in this program target specific needs of BIPOC individuals and families, including hair care, scalp care, skin care, sunscreen, and clean functional makeup.

Technology and Accessibility

Estée Lauder Companies is committed to promoting accessibility and inclusivity, developing technology to make beauty products and services more accessible to people with disabilities. This dedication to inclusivity ensures that everyone can enjoy the benefits of beauty products, regardless of their abilities.

Representation Matters

Model Tatiana Elizabeth highlights the need for diverse representation and products for all skin tones and types, as makeup education often lacks comprehensive lessons on dark skin tones and undertones. This gap in education can lead to a lack of understanding and inclusivity in the beauty industry.

Embracing Diversity in Gaming and Markets

Essence makeup debuted “Color dare by essence” on

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